Cultural imperialism
What Cultural imperialism means in Media Studies A-Level, as defined for AQA.
Definitions of Cultural imperialism
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Reference: AQA
The process by which a dominant culture, often tied to economic and political power, spreads its values, norms and representations so widely that they become taken for granted as universal.
The process by which one country's media and cultural products come to dominate another's, shaping its values, tastes and identities.
Topics that use Cultural imperialism
- Cultural industries as summarised by Hesmondhalgh - Cultural industries (AQA A-Level)
- Theories around ethnicity and postcolonial theory (AQA A-Level)
Related terms
- Audience interpretation and local adaptation
- Audience negotiation and hybridisation
- Belonging and exclusion
- Centre and periphery
- Commercial imperatives
- Commodification
- Conglomeration
- Convergence
Using Cultural imperialism in the exam
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