Media Studies A-Level
Audience understanding
What Audience understanding means in Media Studies A-Level, as defined for AQA.
Definition of Audience understanding
Check what you remember
Read the wording for your board, then hide it and explain Audience understanding in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
How audiences understand a group or issue, which a misrepresentation shapes through choices about what to include and exclude.
Topics that use Audience understanding
- Theories of representation (AQA A-Level)
Related terms
- Audience reception
- Consent versus coercion
- Constructed reality
- Distortion and omission
- Dominant ideology in media
- Evidence-based reading of representation
- Framing
- Generalisation and fixed traits
Using Audience understanding in the exam
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