Cultivation theory
What Cultivation theory means in Media Studies A-Level, as defined for AQA.
Definitions of Cultivation theory
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Cultivation theory in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The theory in which the bardic function helps explain how consistent storytelling across many programmes can cultivate shared perceptions among audiences, particularly heavy viewers.
The idea that repeated exposure to consistent media messages can gradually shape a viewer's sense of what is normal, especially for heavy viewers.
Proposes that heavy, repeated exposure to television's recurring stories gradually shapes a viewer's sense of social reality.
The wider argument that heavy viewing shapes perceptions of social reality, which the Mean World Index is used to test.
Topics that use Cultivation theory
- Cultivation theory (AQA A-Level)
- Cultivation theory - Gerbner's ideas and theories on cultivation theory (AQA A-Level)
Related terms
- Blurring of social group differences
- Comparative measurement of audience perceptions
- Convergence of heavy viewers' views
- Cultivated assumptions about the real world
- Cultivation differential
- Cumulative exposure and cultivation
- Distinction between standardisation and mainstreaming
- Fear of crime and trust
Using Cultivation theory in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Media Studies questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
A week of Premium from your first lesson · Then the free plan continues · No card, no charge