Media Studies A-Level
Cumulation
What Cumulation means in Media Studies A-Level, as defined for AQA.
Definition of Cumulation
Check what you remember
Read the wording for your board, then hide it and explain Cumulation in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The gradual build-up of media influence through repeated exposure over time rather than after a single text.
Topics that use Cumulation
- Media effects (AQA A-Level)
Related terms
- Audience needs and gratification
- Critical audience reception
- Critique of early effects models
- Disproportion and amplification
- Folk devils and stereotyping
- Moral panic
- Passive audience
- Repeated exposure over time
Using Cumulation in the exam
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