Media Studies A-Level
Evidence and longitudinal audience data
What Evidence and longitudinal audience data means in Media Studies A-Level, as defined for AQA.
Definition of Evidence and longitudinal audience data
Check what you remember
Read the wording for your board, then hide it and explain Evidence and longitudinal audience data in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
What would show a build-up over time rather than a single measured reaction, used to test a cumulative claim.
Topics that use Evidence and longitudinal audience data
- Media effects (AQA A-Level)
Related terms
- Audience needs and gratification
- Critical audience reception
- Critique of early effects models
- Disproportion and amplification
- Folk devils and stereotyping
- Moral panic
- Passive audience
- Repeated exposure over time
Using Evidence and longitudinal audience data in the exam
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