Media Studies A-Level
Ideology
What Ideology means in Media Studies A-Level, as defined for AQA.
Definition of Ideology
Check what you remember
Read the wording for your board, then hide it and explain Ideology in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The set of values, beliefs and assumptions a media product treats as normal, natural or obvious, often without stating them.
Topics that use Ideology
- Semiotics (AQA A-Level)
Related terms
- Anchorage
- Applying semiotic terms to media products
- Audience interpretation
- Combination and sequence
- Context and cultural convention
- Cultural context
- Dominant signifier
- Icon
Using Ideology in the exam
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