Media Studies A-Level
Interactivity and active audiences
What Interactivity and active audiences means in Media Studies A-Level, as defined for AQA.
Definition of Interactivity and active audiences
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Reference: AQA
The player's actions shape the experience, so the audience is active rather than passive.
Topics that use Interactivity and active audiences
- Subject content (AQA A-Level)
Related terms
- Audience readings
- Audience reception
- Audience targeting and reception
- Audiences and distribution in a digital age
- Distribution
- Formal and technical choices
- Funding models and public service
- Magazine industries, ownership and funding
Using Interactivity and active audiences in the exam
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