Media Studies A-Level
Marketing
What Marketing means in Media Studies A-Level, as defined for AQA.
Definition of Marketing
Check what you remember
Read the wording for your board, then hide it and explain Marketing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The wider process of researching, positioning and promoting to a market.
Topics that use Marketing
- Subject content (AQA A-Level)
Related terms
- Audience readings
- Audience reception
- Audience targeting and reception
- Audiences and distribution in a digital age
- Distribution
- Formal and technical choices
- Funding models and public service
- Magazine industries, ownership and funding
Using Marketing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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