Media Studies A-Level

Observational learning

What Observational learning means in Media Studies A-Level, as defined for AQA.

Definition of Observational learning

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Read the wording for your board, then hide it and explain Observational learning in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: AQA

The idea that audiences can acquire behaviours by observing others, including models shown in media texts.

AQA · Media effects - Bandura's ideas and theories on media effects

Topics that use Observational learning

Media effects - Bandura's ideas and theories on media effects (AQA A-Level)

Related terms

Using Observational learning in the exam

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All Media Studies A-Level terms