Media Studies A-Level
Uniform effects
What Uniform effects means in Media Studies A-Level, as defined for AQA.
Definition of Uniform effects
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Read the wording for your board, then hide it and explain Uniform effects in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The assumption that a single message shapes attitudes or behaviour in the same way for everyone, treating audiences as uniform and defenceless.
Topics that use Uniform effects
- Media effects (AQA A-Level)
Related terms
- Audience needs and gratification
- Critical audience reception
- Critique of early effects models
- Disproportion and amplification
- Folk devils and stereotyping
- Moral panic
- Passive audience
- Repeated exposure over time
Using Uniform effects in the exam
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