Physical Education A-Level
Commercialisation and media influence
What Commercialisation and media influence means in Physical Education A-Level, as defined for AQA.
Definition of Commercialisation and media influence
Check what you remember
Read the wording for your board, then hide it and explain Commercialisation and media influence in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Commercial pressures, media coverage and international competition gradually eroded the strict amateur ideal after World War II.
Topics that use Commercialisation and media influence
- Post World War II (1950 to present) (AQA A-Level)
Related terms
- Characteristics of athletics
- Characteristics of football
- Characteristics of tennis
- Post-1950 development of sport
- Rule changes and governance in sport
- Social and economic status of performers
- Amateurism versus professionalism
Using Commercialisation and media influence in the exam
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