Commercialisation
What Commercialisation means in Physical Education GCSE, as defined for OCR.
Definitions of Commercialisation
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
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Reference: OCR
Treating sport as a business to make money, through ticket sales, merchandise, broadcasting deals and sponsorship.
The process by which a media channel brings money, audience or sponsor interest to sport.
Sport is run and treated as a marketable product.
Topics that use Commercialisation
Related terms
- Negative effects of sponsorship
- Positive effects of sponsorship
- Sponsorship
- The golden triangle
- Audience reach
- Negative effects of media
- Positive effects of media
- Sponsorship and revenue
Using Commercialisation in the exam
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