Extended Writing (Arguments, Judgements, Recommendations)

    Edexcel
    GCSE
    Business

    This study guide is your key to mastering the high-stakes extended writing questions in Edexcel GCSE Business. We'll deconstruct the 9-mark 'Justify' and 12-mark 'Evaluate' questions, giving you the examiner's perspective on how to build arguments, apply context, and make winning judgements to secure top marks.

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    🎙 Podcast Episode
    Extended Writing (Arguments, Judgements, Recommendations)
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    Study Notes

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    Overview

    Extended writing questions in Edexcel GCSE Business (1BS0) are designed to test your ability to think like a business analyst. They require you to move beyond simple definitions and apply your knowledge to a specific business scenario, constructing well-reasoned arguments and making supported judgements. These questions, typically worth 9 or 12 marks, are a significant portion of your final grade and are where candidates can truly differentiate themselves. Examiners are looking for developed chains of reasoning (AO3a), sustained application to the given context (AO2), and a well-supported final judgement (AO3b). This guide will equip you with the structures, techniques, and insider knowledge to confidently tackle these questions and achieve Level 3 marks.

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    Key Concepts for Extended Writing

    The Three Assessment Objectives (AOs)

    AO1: Knowledge: This is your understanding of business terms, concepts, and theories. While important, it's the foundation, not the whole building. Marks are awarded for using this knowledge accurately within your arguments.

    AO2: Application: This is about linking your knowledge to the specific business in the case study. Generic answers that could apply to any business will not score well. You must use the details provided – the business name, its products, its market, its financial data – to make your answer relevant.

    AO3: Analysis and Evaluation: This is the engine of your answer. Analysis (AO3a) involves creating chains of reasoning to show the cause and effect of business decisions. Evaluation (AO3b) is about weighing up the arguments and making a justified decision or judgement.

    The BLT Chain of Reasoning

    To build a strong analytical argument, use the 'Because, Leading to, Therefore' (BLT) structure. This forces you to explain the how and why behind a statement, creating a developed chain of reasoning that examiners love.

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    The Five Strands of a Level 3 Answer

    To reach the top mark band (Level 3), your answer must demonstrate five key characteristics woven throughout your response. It's not a checklist to be ticked off, but a holistic approach to writing.

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    Question Structures

    9-Mark 'Justify' Questions

    These questions present you with two options and ask you to recommend one. A balanced approach is crucial.

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    12-Mark 'Evaluate' Questions

    These questions ask you to weigh up the pros and cons of a particular business decision or statement. The structure is similar to a 'Justify' question, but with more depth and a focus on balancing arguments on both sides before reaching a final, supported judgement.

    Worked Examples

    3 detailed examples with solutions and examiner commentary

    Practice Questions

    Test your understanding — click to reveal model answers

    Q1

    Case Study: ‘Petals & Pots’ is a florist that has seen a decline in sales. The owner blames the recent opening of a large supermarket nearby. To boost sales, she is considering two options: Option 1: Start offering flower arranging workshops in the evenings. Option 2: Offer a 10% discount on all products for one month. Justify which option Petals & Pots should choose. (9 marks)

    9 marks
    standard

    Hint: Think about the long-term vs short-term impacts of each option. Which one adds more value?

    Q2

    Case Study: ‘Global Goods’ is a fast-fashion retailer that has been criticised for its environmental impact. To improve its brand image, it is considering switching to using only organic cotton, which would increase its costs by 15%. Evaluate whether Global Goods should make this change. (12 marks)

    12 marks
    hard

    Hint: Consider the trade-off between ethical branding and the price-sensitive nature of the fast-fashion market. Use the concept of 'magnitude' in your conclusion.

    Q3

    Explain two benefits to a business of having well-motivated employees. (6 marks)

    6 marks
    standard

    Hint: Think about how an employee's attitude can affect their work and the business's performance.

    Q4

    Analyse the impact of an increase in interest rates on a business that has a large bank loan. (6 marks)

    6 marks
    standard

    Hint: Use a BLT chain to connect the change in interest rates to the business's profits.

    Q5

    Analyse one benefit for a business of using social media for promotion. (4 marks)

    4 marks
    easy

    Hint: Think about how social media is different from traditional advertising like TV or newspapers.

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