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    Understanding customer service in the retail sector — Ascentis Vocational Employability & Work Skills

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    Learning outcomes

    1. Understand the importance of customer service to a retail business
    2. Understand what gives customers a positive initial impression of a retail business and its staff
    3. Understand how customer service is adapted to meet the needs of individual customers
    Show all 5 objectives
    1. Understand the importance of communication to the delivery of customer service
    2. Understand a variety of customer complaints and problems

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