Plan, Advertise and Present an Art & Design Exhibition
This subtopic develops the vocational skills to plan, promote, and present an Art & Design exhibition. Learners focus on the practical steps involved in selecting and arranging artworks, creating promotional materials, and effectively engaging with an audience during the exhibition event. The application of these skills is fundamental for careers in creative industries, events, and arts administration.
Assessment criteria
Topic Overview
The WJEC Entry Level Award in Creative Media and Performance Arts (Entry 3) is a foundational qualification designed to introduce students to the world of creative media and performance. It covers key areas such as digital media production, drama, dance, and music, allowing learners to explore their creativity while developing practical skills. This qualification is ideal for students who are building confidence in artistic expression and want to understand how media and performance arts are used in real-world contexts, such as advertising, entertainment, and community events.
Throughout the course, students will engage in hands-on projects that involve planning, creating, and evaluating their own work. For example, they might produce a short video, perform a simple scripted scene, or create a basic animation. The emphasis is on learning through doing, with assessments based on practical tasks rather than written exams. This makes the qualification accessible and engaging, helping students to develop transferable skills like teamwork, communication, and problem-solving, which are valuable for further study or employment.
This award sits within the Foundations for Learning framework, which supports students in building essential skills for life and work. By studying creative media and performance arts, students not only gain subject-specific knowledge but also improve their literacy, numeracy, and digital competence. The qualification provides a stepping stone to higher-level courses, such as GCSEs in Media Studies or Drama, and can inspire a lifelong interest in the creative industries.
Key Concepts
Core ideas you must understand for this topic
- →Audience and Purpose: Understanding who the work is for and why it is being created. For example, a video aimed at young children will use different language and visuals than one for adults.
- →Planning and Storyboarding: Breaking down a creative project into steps, including writing a simple script or drawing a storyboard to visualise scenes before production.
- →Basic Production Techniques: Using equipment like cameras, microphones, or editing software to create media, or using voice, movement, and props in performance.
- →Evaluation and Reflection: Reviewing your own work and identifying what went well and what could be improved, using simple criteria like clarity, creativity, and audience engagement.
Learning Objectives
What you need to know and understand
- Be able to plan an Art & Design exhibition., Be able to promote an Art & Design exhibition., Be able to present an Art & Design exhibition.
Assessment Criteria
Key criteria assessors look for in your portfolio
- Award credit for demonstrating a structured exhibition plan that includes a timeline, resource list, and consideration of health and safety requirements.
- Expect evidence of appropriate promotional materials, such as a poster or digital invitation, that clearly communicates key exhibition details (date, time, location).
- Credit should be given for a well-organised display that shows thoughtful placement of artworks, clear labeling, and an ability to discuss the pieces with visitors.
Assessment Guidance
Guidance for achieving higher grades
- 💡Keep a detailed logbook or portfolio of all planning activities, including sketches of layouts and drafts of promotional content, to serve as robust evidence for assessment.
- 💡Use simple, accessible language in promotional materials and ensure all text is proofread; a template can help maintain a professional look.
- 💡Practice your presentation skills by inviting a friend or family member to role-play as an exhibition visitor, focusing on clear descriptions and engagement.
- 💡Tip 1: Always refer back to your brief or project title. Examiners look for work that clearly addresses the given task. If the brief asks for a 'persuasive advert', make sure your video or performance aims to persuade, not just inform.
- 💡Tip 2: Show evidence of your process. Keep a simple log or diary of what you did each session, including changes you made. This demonstrates planning and reflection, which are key assessment criteria.
- 💡Tip 3: In performance, practice your piece multiple times and record yourself. Watching a playback helps you spot areas to improve, such as pacing or eye contact. This self-evaluation can boost your final grade.
Common Mistakes
Common errors to avoid in your coursework
- Providing a vague plan without specific details, such as omitted dimensions for the display space or no clear schedule for setup and takedown.
- Creating promotional materials that are visually cluttered or missing essential information like the date or venue, reducing their effectiveness.
- Forgetting to prepare labels for each artwork, or creating labels with illegible handwriting or insufficient detail about the piece.
- Misconception: 'You don't need to plan; you can just start creating.' Correction: Planning is essential to ensure your work meets its purpose and is completed on time. Even a simple storyboard or list of ideas helps organise your thoughts.
- Misconception: 'Only professional equipment produces good work.' Correction: Basic equipment like a smartphone or tablet can create effective media. The key is how you use it—good lighting, clear sound, and thoughtful composition matter more than expensive gear.
- Misconception: 'Performance arts is just about being loud or dramatic.' Correction: Performance involves control, timing, and understanding your audience. Subtle gestures and clear speech can be more powerful than shouting.
Frequently Asked Questions
Common questions students ask about this topic
Pass / Merit / Distinction Evidence Checklist
How your portfolio evidence is graded for WJEC-CBAC Plan, Advertise and Present an Art & Design Exhibition
Every vocational unit is marked against named criteria rather than an exam percentage. Your tutor's brief lists the exact codes for this unit — here is what each band is asking you to do.
Demonstrate baseline knowledge, accurate terminology, and core practical application.
Provide detailed analysis, structured explanations, and clear workplace reasoning.
Deliver thorough evaluation, original problem solving, and fully justified recommendations.
Before You Start
Prior knowledge that will help with this topic
- •Basic literacy and communication skills to understand instructions and express ideas.
- •Familiarity with using a computer or tablet for simple tasks like typing or recording video.
- •Some experience of working in a group, as many projects involve collaboration.
Coursework AI Review
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Key Terminology
Essential terms to know
- Be able to plan an Art & Design exhibition., Be able to promote an Art & Design exhibition., Be able to present an Art & Design exhibition.
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