The Memory topic covers the stages of information processing, types of forgetting, the biological basis of memory including the role of specific brain stru
Topic Synopsis
The Memory topic covers the stages of information processing, types of forgetting, the biological basis of memory including the role of specific brain structures, and two key theoretical models: the Multi-store Model and the Theory of Reconstructive Memory. It also explores practical applications in advertising and neuropsychological measurement.
Key Concepts & Core Principles
- Biological explanations: genetics (e.g., twin studies), brain abnormalities (e.g., amygdala dysfunction), and the role of neurotransmitters like serotonin in aggression.
- Social learning theory: Bandura's Bobo doll study shows that children learn aggressive behaviour through observation and imitation of role models.
- Eysenck's theory of criminal personality: extraversion, neuroticism, and psychoticism as traits linked to offending, with a focus on the biological basis of personality.
- Cognitive explanations: moral reasoning (Kohlberg's stages) and the role of cognitive distortions (e.g., hostile attribution bias) in justifying crime.
- Eyewitness testimony: factors affecting accuracy, including leading questions (Loftus and Palmer), post-event information, and the weapon focus effect.
Exam Tips & Revision Strategies
- Ensure you can 'tell the story' of the two core studies (Wilson et al. and Braun et al.) including background, method, design, sample, materials, procedure, results, conclusions, and criticisms.
- Be prepared to link memory theory to the brain and neuropsychology, as this is an embedded theme.
- Understand how to apply memory concepts to real-world scenarios like advertising.
Examiner Marking Points
- Stages of information processing: input, encoding, storage, retrieval, and output
- Types of forgetting: decay, displacement, and retrieval failure (lack of cues)
- Structure and functions of the brain in memory formation
- Impact of neurological damage on memory (hippocampus, frontal lobe, cerebellum)
- Multi-store Model of memory structure and process
- Theory of Reconstructive Memory structure and process
- Application of memory techniques in advertising (cues, repetition, avoiding overload, autobiographical advertising)
- Use of neuropsychological tests like the Wechsler Memory Scale