The Memory topic covers the stages of information processing, types of forgetting, the biological basis of memory including the role of specific brain stru
Topic Synopsis
The Memory topic covers the stages of information processing, types of forgetting, the biological basis of memory including the role of specific brain structures, and two key theoretical models: the Multi-store Model and the Theory of Reconstructive Memory. It also explores practical applications in advertising and neuropsychological measurement.
Key Concepts & Core Principles
- The 'four Ds' of abnormality: deviance (behaviour that goes against social norms), dysfunction (interference with daily life), distress (causing suffering to the individual or others), and danger (risk of harm to self or others).
- Schizophrenia: a severe mental disorder characterised by positive symptoms (hallucinations, delusions) and negative symptoms (avolition, social withdrawal). The dopamine hypothesis suggests excess dopamine in the brain causes symptoms.
- Depression: a mood disorder with emotional (sadness, hopelessness), cognitive (negative thinking, poor concentration), and behavioural symptoms (loss of interest, fatigue). Beck's negative triad explains depression as a result of negative views of the self, the world, and the future.
- Treatments: biological treatments include antipsychotics (for schizophrenia) and antidepressants (for depression). Psychological treatments include CBT, which challenges irrational thoughts and behaviours.
- Evaluation skills: you must be able to discuss strengths and limitations of each explanation and treatment, using evidence from studies (e.g., Tienari et al. on genetic factors in schizophrenia) and considering cultural and gender biases.
Exam Tips & Revision Strategies
- Ensure you can 'tell the story' of the two core studies (Wilson et al. and Braun et al.) including background, method, design, sample, materials, procedure, results, conclusions, and criticisms.
- Be prepared to link memory theory to the brain and neuropsychology, as this is an embedded theme.
- Understand how to apply memory concepts to real-world scenarios like advertising.
Examiner Marking Points
- Stages of information processing: input, encoding, storage, retrieval, and output
- Types of forgetting: decay, displacement, and retrieval failure (lack of cues)
- Structure and functions of the brain in memory formation
- Impact of neurological damage on memory (hippocampus, frontal lobe, cerebellum)
- Multi-store Model of memory structure and process
- Theory of Reconstructive Memory structure and process
- Application of memory techniques in advertising (cues, repetition, avoiding overload, autobiographical advertising)
- Use of neuropsychological tests like the Wechsler Memory Scale