The Memory topic covers the stages of information processing, types of forgetting, the biological basis of memory including the role of specific brain stru
Topic Synopsis
The Memory topic covers the stages of information processing, types of forgetting, the biological basis of memory including the role of specific brain structures, and two key theoretical models: the Multi-store Model and the Theory of Reconstructive Memory. It also explores practical applications in advertising and neuropsychological measurement.
Key Concepts & Core Principles
- Multi-Store Model: Sensory register, short-term memory (STM), and long-term memory (LTM) as separate stores with different capacities and durations. Information moves through attention and rehearsal.
- Working Memory Model: Central executive, phonological loop, visuospatial sketchpad, and episodic buffer. Emphasises active processing rather than passive storage.
- Types of LTM: Episodic (personal events), semantic (facts/knowledge), and procedural (skills/habits). Each is processed in different brain regions.
- Encoding, Storage, and Retrieval: Encoding is how information is changed for storage (e.g., acoustic in STM, semantic in LTM). Storage is maintaining information over time. Retrieval is accessing stored information.
- Interference Theory: Forgetting occurs because similar memories compete (proactive: old interferes with new; retroactive: new interferes with old).
Exam Tips & Revision Strategies
- Ensure you can 'tell the story' of the two core studies (Wilson et al. and Braun et al.) including background, method, design, sample, materials, procedure, results, conclusions, and criticisms.
- Be prepared to link memory theory to the brain and neuropsychology, as this is an embedded theme.
- Understand how to apply memory concepts to real-world scenarios like advertising.
Examiner Marking Points
- Stages of information processing: input, encoding, storage, retrieval, and output
- Types of forgetting: decay, displacement, and retrieval failure (lack of cues)
- Structure and functions of the brain in memory formation
- Impact of neurological damage on memory (hippocampus, frontal lobe, cerebellum)
- Multi-store Model of memory structure and process
- Theory of Reconstructive Memory structure and process
- Application of memory techniques in advertising (cues, repetition, avoiding overload, autobiographical advertising)
- Use of neuropsychological tests like the Wechsler Memory Scale