How to Revise ABE Level 3 Award in Travel and Tourism — ABE Vocationally-Related Qualification Travel & Tourism
1. Understand the meaning of ‘tourism’ and the stakeholders that comprise the travel and tourism industry2. Understand the structure of the travel and tourism industry3. Explore the significance of the travel and tourism industry
Examiner Tips for ABE Level 3 Award in Travel and Tourism
- For assignments, use case study examples to illustrate stakeholders and structure; reference real organisations like TUI or British Airways to strengthen analysis.
- When assessing significance, structure answers using the triple bottom line (economic, socio-cultural, environmental) and support with current statistics from bodies like WTTC or VisitBritain.
- Prepare diagrams (e.g., stakeholder maps, structure charts) to visually represent relationships and integration, as these can earn additional marks in coursework.
- In written evaluations, always balance positive and negative impacts; use phrases like 'while tourism creates jobs, it can also lead to...' to show critical thinking.
Common Mistakes in ABE Level 3 Award in Travel and Tourism
- Confusing tourism with narrow idea of holidays only, ignoring business, VFR, and other travel motives.
- Failing to distinguish between different stakeholder groups and using terms like 'industry' and 'stakeholders' interchangeably.
- Misunderstanding industry structure, often confusing tour operators with travel agents or omitting the role of support services.
- Overlooking negative impacts of tourism when discussing significance, focusing only on economic benefits.
- Providing vague or generic statements about tourism's significance without specific data or contextual examples.
Key Marking Points
- Award credit for demonstrating a clear understanding of tourism definitions (e.g., UNWTO) and distinguishing between leisure, business, and other travel purposes.
- Award credit for accurately identifying and categorising key stakeholders (e.g., tourists, host communities, governments, intermediaries, suppliers) and explaining their roles.
- Award credit for analysing the vertical, horizontal, and diagonal integration within the industry structure and providing relevant examples.
- Award credit for evaluating the economic significance of tourism, supported by relevant statistics, multiplier effects, and leakages.
- Award credit for discussing socio-cultural and environmental impacts with balanced arguments and specific examples.