Art and Design GCSE
Call to Action (CTA)
What Call to Action (CTA) means in Art and Design GCSE, as defined for Pearson Edexcel.
Definition of Call to Action (CTA)
A piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive.
Topics that use Call to Action (CTA)
- Graphic Communication – Advertising (Pearson Edexcel GCSE)
Related terms
Using Call to Action (CTA) in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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