Art and Design GCSE
Target Audience
What Target Audience means in Art and Design GCSE, as defined for Pearson Edexcel.
Definition of Target Audience
The specific group of consumers most likely to want a product or service, and therefore, the group of people an advertising campaign is aimed at.
Topics that use Target Audience
- Graphic Communication – Advertising (Pearson Edexcel GCSE)
Related terms
Using Target Audience in the exam
Definition questions usually carry one or two marks, and examiners look for the precise wording. Write the definition from memory, check it against the version above, and then use the term in a longer answer on the same topic so it sticks.
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