Business A-Level
Buyer power
What Buyer power means in Business A-Level, as defined for AQA.
Definition of Buyer power
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Reference: AQA
The bargaining power of buyers, which is one of the five forces shaping competitive strategy.
Topics that use Buyer power
- Analysing the external environment to assess opportunities and threats: the competitive environment (AQA A-Level)
Related terms
Using Buyer power in the exam
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