Business A-Level
erosion of advantage
What erosion of advantage means in Business A-Level, as defined for AQA.
Definition of erosion of advantage
Check what you remember
Read the wording for your board, then hide it and explain erosion of advantage in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A margin that looked structural turns out to have been a head start, as rivals copy a product within a season, patents expire, technology resets the cost base and customers move on.
Topics that use erosion of advantage
- Strategic positioning: choosing how to compete (AQA A-Level)
Related terms
- competitive advantage
- cost leadership
- differentiation
- focus strategy
- imitation and entry
- margin and volume
- market structure
- niche defensibility
Using erosion of advantage in the exam
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