Business A-Level
channel conflict
What channel conflict means in Business A-Level, as defined for AQA.
Definition of channel conflict
Check what you remember
Read the wording for your board, then hide it and explain channel conflict in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Arises where a firm sells direct and through retailers, because the retailer who built the demand watches the customer buy on the maker's own site instead.
Topics that use channel conflict
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- brand
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
- interrelatedness of business functions
Using channel conflict in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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