Business A-Level
brand
What brand means in Business A-Level, as defined for AQA.
Definition of brand
Check what you remember
Read the wording for your board, then hide it and explain brand in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The asset that promotional spending builds, which makes demand less price sensitive, supports a premium, makes shelf space easier to win and turns a search into a habit.
Topics that use brand
- Making marketing decisions: using the marketing mix (AQA A-Level)
Related terms
- channel conflict
- contribution per unit
- customer data
- digital marketing
- goods vs services marketing
- industrial vs consumer marketing
- influences on the marketing mix
- interrelatedness of business functions
Using brand in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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