Business A-Level
durability
What durability means in Business A-Level, as defined for AQA.
Definition of durability
Check what you remember
Read the wording for your board, then hide it and explain durability in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The issue that a competence rivals copy within two years cannot carry a ten year strategy.
Topics that use durability
- Analysing the existing internal position of a business to assess strengths and weaknesses: overall performance (AQA A-Level)
Related terms
- capacity utilisation and productivity
- core competence
- core rigidity
- measurement limitations
- non-financial performance data
- profit, people and planet
- short termism
- stakeholder perspective
Using durability in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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