Business A-Level
Ethical constraints on promotion
What Ethical constraints on promotion means in Business A-Level, as defined for AQA.
Definition of Ethical constraints on promotion
Check what you remember
Read the wording for your board, then hide it and explain Ethical constraints on promotion in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Limits on the claim and the audience, covering advertising aimed at children, gambling and high fat products, the small print on a finance offer, and the honesty of a green claim.
Topics that use Ethical constraints on promotion
- Marketing management (AQA A-Level)
Related terms
- application to a named business
- capacity utilisation
- Cash flow and working capital
- Contribution and break-even
- cost leadership
- differentiation
- digital marketing
- Dynamic pricing
Using Ethical constraints on promotion in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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