Business A-Level
focus strategy
What focus strategy means in Business A-Level, as defined for AQA.
Definitions of focus strategy
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Reference: AQA
Applying either the low cost or the differentiation approach to one narrow segment.
Targeting a narrow market niche with either a low-cost or specialised product.
Topics that use focus strategy
- Operational management (AQA A-Level)
- Strategic positioning: choosing how to compete (AQA A-Level)
Related terms
- cost leadership
- differentiation
- application to a named business
- capacity and flexibility
- competitive advantage
- competitive rivalry
- conflicting functional objectives
- cost against conscience
Using focus strategy in the exam
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