Business A-Level
franchising
What franchising means in Business A-Level, as defined for AQA.
Definition of franchising
Check what you remember
Read the wording for your board, then hide it and explain franchising in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Transfers a whole business format including brand and operating standards, buying speed and somebody else's capital at the cost of standards resting on another owner's staff.
Topics that use franchising
- Assessing globalisation and internationalisation (AQA A-Level)
Related terms
- competitive rivalry
- contribution per unit
- cultural distance
- Economies of scale
- emerging economy
- exchange rate movements
- falling transport and communication costs
- global and transnational strategy
Using franchising in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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