Business A-Level
global and transnational strategy
What global and transnational strategy means in Business A-Level, as defined for AQA.
Definition of global and transnational strategy
Check what you remember
Read the wording for your board, then hide it and explain global and transnational strategy in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
High cost pressure alone gives global standardisation, high responsiveness alone gives localisation, and high on both demands a transnational firm that somehow achieves both.
Topics that use global and transnational strategy
- Assessing globalisation and internationalisation (AQA A-Level)
Related terms
- competitive rivalry
- contribution per unit
- cultural distance
- Economies of scale
- emerging economy
- exchange rate movements
- falling transport and communication costs
- franchising
Using global and transnational strategy in the exam
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