Business A-Level
Functional trade-offs
What Functional trade-offs means in Business A-Level, as defined for AQA.
Definition of Functional trade-offs
Check what you remember
Read the wording for your board, then hide it and explain Functional trade-offs in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Marketing led firms respond quickly to customers and can over promise, while finance led firms protect margin and can starve the brand.
Topics that use Functional trade-offs
- Marketing management (AQA A-Level)
Related terms
- application to a named business
- capacity utilisation
- Cash flow and working capital
- Contribution and break-even
- cost leadership
- differentiation
- digital marketing
- Dynamic pricing
Using Functional trade-offs in the exam
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