Business A-Level
generic strategies
What generic strategies means in Business A-Level, as defined for AQA.
Definition of generic strategies
Check what you remember
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Reference: AQA
Porter's framework for reaching competitiveness through cost leadership, differentiation or focus, though hybrid strategies and fast changes in a digital market can make the three positions less clear-cut.
Topics that use generic strategies
- Subject content (AQA A-Level)
Related terms
- capacity utilisation
- corporate and functional objectives
- cost now against benefit later
- data quality
- decision context
- five forces
- functional interdependence
- index numbers
Using generic strategies in the exam
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