Business A-Level
generic strategy choice
What generic strategy choice means in Business A-Level, as defined for AQA.
Definition of generic strategy choice
Check what you remember
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Reference: AQA
Pressure from global competitors can force a clear choice among cost leadership, differentiation or focus.
Topics that use generic strategy choice
- Assessing globalisation and internationalisation (AQA A-Level)
Related terms
- competitive rivalry
- contribution per unit
- cultural distance
- Economies of scale
- emerging economy
- exchange rate movements
- falling transport and communication costs
- franchising
Using generic strategy choice in the exam
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