licensing
What licensing means in Business A-Level, as defined for AQA.
Definition of licensing
Check what you remember
Read the wording for your board, then hide it and explain licensing in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Transfers rights to use intellectual property such as a patent or recipe, buying speed and somebody else's capital.
Topics that use licensing
- Assessing globalisation and internationalisation (AQA A-Level)
Related terms
- competitive rivalry
- contribution per unit
- cultural distance
- Economies of scale
- emerging economy
- exchange rate movements
- falling transport and communication costs
- franchising
Using licensing in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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