Business A-Level
Market size and growth
What Market size and growth means in Business A-Level, as defined for AQA.
Definition of Market size and growth
Check what you remember
Read the wording for your board, then hide it and explain Market size and growth in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
How big the market is and whether it is growing or shrinking, described with evidence rather than by calling it competitive.
Topics that use Market size and growth
- Marketing management (AQA A-Level)
Related terms
- application to a named business
- capacity utilisation
- Cash flow and working capital
- Contribution and break-even
- cost leadership
- differentiation
- digital marketing
- Dynamic pricing
Using Market size and growth in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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