Business A-Level
market size and income per head
What market size and income per head means in Business A-Level, as defined for AQA.
Definition of market size and income per head
Check what you remember
Read the wording for your board, then hide it and explain market size and income per head in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Measures of a country's market that matter alongside the number of customers who can afford the product, rather than population alone.
Topics that use market size and income per head
- Assessing globalisation and internationalisation (AQA A-Level)
Related terms
- competitive rivalry
- contribution per unit
- cultural distance
- Economies of scale
- emerging economy
- exchange rate movements
- falling transport and communication costs
- franchising
Using market size and income per head in the exam
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