Business A-Level
Marketing and operations capacity
What Marketing and operations capacity means in Business A-Level, as defined for AQA.
Definition of Marketing and operations capacity
Check what you remember
Read the wording for your board, then hide it and explain Marketing and operations capacity in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
A marketing decision is a promise the rest of the business has to keep, so a campaign that doubles orders needs operations capacity and stock.
Topics that use Marketing and operations capacity
- Marketing management (AQA A-Level)
Related terms
- application to a named business
- capacity utilisation
- Cash flow and working capital
- Contribution and break-even
- cost leadership
- differentiation
- digital marketing
- Dynamic pricing
Using Marketing and operations capacity in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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