uncertainty
What uncertainty means in Business A-Level, as defined for AQA.
Definitions of uncertainty
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain uncertainty in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
The change the firm cannot foresee, which is why testing the key assumption is worth more than another decimal place.
A situation where outcomes cannot be given probabilities, as opposed to risk where they can.
Topics that use uncertainty
- Analysing strategic options: investment appraisal (AQA A-Level)
- Subject content (AQA A-Level)
Related terms
- risk
- average rate of return
- capacity utilisation
- corporate and functional objectives
- cost now against benefit later
- data quality
- decision context
- five forces
Using uncertainty in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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