Business GCSE
Adapting the marketing mix to external pressures
What Adapting the marketing mix to external pressures means in Business GCSE, as defined for AQA.
Definition of Adapting the marketing mix to external pressures
Check what you remember
Read the wording for your board, then hide it and explain Adapting the marketing mix to external pressures in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Competitor actions force marketing to adjust the marketing mix to maintain market share, and globalisation requires marketing to adapt products and campaigns to different cultural tastes.
Topics that use Adapting the marketing mix to external pressures
- Influences on business (AQA GCSE)
Related terms
- Application of business concepts to context
- Batch Production
- Buffer stock
- Business ethics
- Business operations
- Cause and effect reasoning in business
- Chain of Command
- Delayering
Using Adapting the marketing mix to external pressures in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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