Competitive pressure
What Competitive pressure means in Business GCSE, as defined for AQA.
Definitions of Competitive pressure
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Reference: AQA
More competition from foreign rivals, which can reduce UK sales, put downward pressure on prices and force businesses to cut costs or improve their offer.
Uncertainty that comes from rivals' actions, as a competitor may cut prices, launch a new product or run a promotion without warning.
Topics that use Competitive pressure
- Competitive environment (AQA GCSE)
- Globalisation (AQA GCSE)
Related terms
- Competition
- Business response
- Competitiveness
- Cost and benefit
- Customer needs
- Differentiation
- Entrepreneurial motives and rewards
- Exchange Rate
Using Competitive pressure in the exam
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