Business GCSE
Differentiation
What Differentiation means in Business GCSE, as defined for AQA.
Definitions of Differentiation
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Check what you remember
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Reference: AQA
Identifying gaps and differentiating rather than imitating rivals, for example through longer hours or a niche product range.
Helping a business stand out when many similar goods are available worldwide.
Topics that use Differentiation
- Globalisation (AQA GCSE)
- The purpose and methods of market research (AQA GCSE)
Related terms
- Competition
- Customer needs
- Business decision making
- Calculation skills
- Closed questions
- Competitive pressure
- Competitiveness
- Competitor analysis
Using Differentiation in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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