Customer needs
What Customer needs means in Business GCSE, as defined for AQA, Pearson Edexcel.
Definitions of Customer needs
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Reference: AQA
What a product or service must meet more effectively than rivals, such as being easier to use, more reliable or more attractive.
The requirements of customers, which change across a lifetime along with incomes and buying habits.
Market research finds out what customers want, how much they will pay and where they shop.
The specific needs that business activity exists to meet by producing goods or services.
The essential requirements that customers have when buying a product (e.g., price, quality, convenience).
Topics that use Customer needs
- Globalisation (AQA GCSE)
- Identifying and understanding customers (AQA GCSE)
- Segmentation (AQA GCSE)
- The purpose and methods of market research (AQA GCSE)
- The role of business enterprise (Pearson Edexcel GCSE)
Related terms
- Competition
- Differentiation
- Market share
- Adapting the mix over time
- Added value
- Adding value
- Business decision making
- Business strategy
Using Customer needs in the exam
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