Customer needs and wants
What Customer needs and wants means in Business GCSE, as defined for AQA.
Definitions of Customer needs and wants
Exam boards and our study guides word this term in slightly different ways. Learn the version your board uses.
Check what you remember
Read the wording for your board, then hide it and explain Customer needs and wants in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
What a business exists to satisfy by providing goods or services, creating value for its owners and stakeholders.
What each group wants, which a business studies after choosing a basis for splitting the market.
Topics that use Customer needs and wants
- Segmentation (AQA GCSE)
- The purpose and nature of businesses (AQA GCSE)
Related terms
- Adaptation and change
- Added value
- Adding value through transformation
- Business functions
- Business growth and structure
- Business size and scale
- Business survival and growth
- Capital
Using Customer needs and wants in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
Practise Business questions
Create a free account to answer exam-style questions on this topic and get feedback on your answers.
A week of Premium from your first lesson · Then the free plan continues · No card, no charge