Business GCSE
Market research methods
What Market research methods means in Business GCSE, as defined for AQA.
Definition of Market research methods
Check what you remember
Read the wording for your board, then hide it and explain Market research methods in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Using printed press, such as newspapers and magazines, to gather secondary data on market trends and consumer behaviour.
Topics that use Market research methods
- The purpose and methods of market research (AQA GCSE)
Related terms
- Business decision making
- Calculation skills
- Closed questions
- Competition
- Competitor analysis
- Costs and benefits of research
- Customer needs
- Data interpretation
Using Market research methods in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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