Business GCSE
Qualitative findings
What Qualitative findings means in Business GCSE, as defined for AQA.
Definition of Qualitative findings
Check what you remember
Read the wording for your board, then hide it and explain Qualitative findings in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Non-numerical data, such as opinions, reasons and attitudes, interpreted by identifying themes, attitudes and the reasons behind customer behaviour.
Topics that use Qualitative findings
- The purpose and methods of market research (AQA GCSE)
Related terms
- Business decision making
- Calculation skills
- Closed questions
- Competition
- Competitor analysis
- Costs and benefits of research
- Customer needs
- Data interpretation
Using Qualitative findings in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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