Business GCSE
Qualitative research
What Qualitative research means in Business GCSE, as defined for AQA.
Definition of Qualitative research
Check what you remember
Read the wording for your board, then hide it and explain Qualitative research in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Explores opinions, motivations and feelings, producing non-numerical data such as interview comments or open-ended questionnaire responses.
Topics that use Qualitative research
- The purpose and methods of market research (AQA GCSE)
Related terms
- Business decision making
- Calculation skills
- Closed questions
- Competition
- Competitor analysis
- Costs and benefits of research
- Customer needs
- Data interpretation
Using Qualitative research in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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