Business GCSE
Quantitative research
What Quantitative research means in Business GCSE, as defined for AQA.
Definition of Quantitative research
Check what you remember
Read the wording for your board, then hide it and explain Quantitative research in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Measures quantities and patterns, producing numerical data such as sales figures, website visits or closed-questionnaire percentages.
Topics that use Quantitative research
- The purpose and methods of market research (AQA GCSE)
Related terms
- Business decision making
- Calculation skills
- Closed questions
- Competition
- Competitor analysis
- Costs and benefits of research
- Customer needs
- Data interpretation
Using Quantitative research in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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