Business GCSE

Social media

What Social media means in Business GCSE, as defined for Pearson Edexcel.

Definition of Social media

Check what you remember

Read the wording for your board, then hide it and explain Social media in your own words. Rough notes are fine. This is a self-check, with no mark or grade.

Reference: Pearson Edexcel

A tool for marketing and communication that provides a platform for targeted advertising and direct customer engagement.

Pearson Edexcel · Technology and business (study guide)

Topics that use Social media

Technology and business (Pearson Edexcel GCSE)

Related terms

Using Social media in the exam

Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.

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