Digital communication
What Digital communication means in Business GCSE, as defined for AQA, OCR, Pearson Edexcel.
Definitions of Digital communication
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Check what you remember
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Reference: Pearson Edexcel
A form of promotion transformed by technology, through targeted social media advertising that lets businesses reach global audiences cost-effectively and track customer engagement in real time.
Tools such as email, video calls, instant messaging, social media, websites and apps that change how a business communicates with stakeholders.
Technology such as email and video conferencing that speeds up internal decision-making and allows flexible remote working.
The transmission of information electronically over the internet or computer networks.
Topics that use Digital communication
- Technology (AQA GCSE)
- Communication in business (OCR GCSE)
- Technology and business (Pearson Edexcel GCSE)
- The marketing mix (Pearson Edexcel GCSE)
Related terms
- E-commerce
- Automation
- Changing technology and business operations
- Competitive environment
- Cost, efficiency and automation
- Information overload
- M-commerce
- Market reach and e-commerce
Using Digital communication in the exam
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