Business GCSE
Target market and competitor analysis
What Target market and competitor analysis means in Business GCSE, as defined for AQA.
Definition of Target market and competitor analysis
Check what you remember
Read the wording for your board, then hide it and explain Target market and competitor analysis in your own words. Rough notes are fine. This is a self-check, with no mark or grade.
Reference: AQA
Matching the publication to the target market, for example reading reviews of competitor products in a hobby magazine read by target customers.
Topics that use Target market and competitor analysis
- The purpose and methods of market research (AQA GCSE)
Related terms
- Business decision making
- Calculation skills
- Closed questions
- Competition
- Competitor analysis
- Costs and benefits of research
- Customer needs
- Data interpretation
Using Target market and competitor analysis in the exam
Check the command word and mark scheme for your exact question. After comparing your explanation with the reference, use the term in an answer on the linked topic. This practice does not predict an exam mark.
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